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The Business of Conferences

 
Author(s)  Shone, Anton
Publisher  Elsevier
Publication year  1998
Language  en
Edition  1
Imprint  Butterworth-Heinemann
Page amount  224 pages
Price  40,95 €

     9780080938899
 
 
DRM Restrictions
Printing  Not allowed
Copy to clipboard  Not allowed
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas.



.Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing.

Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.


 
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