International Hospitality Management

Select language
Search from site
Search ebooks
	Advanced search

Navigation

Atom

RSS 2.0

International Hospitality Management

Author(s)

Clarke, Alan
Chen, Wei

Publisher

Elsevier

Publication year

2006

Language

Edition

Imprint

Butterworth-Heinemann

Page amount

400 pages

Price

38,26 €

PDF+DRM

ISBN 9780080547312

DRM Restrictions
Printing	Not allowed
Copy to clipboard	Not allowed

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text.

International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.

Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:

Specified learning outcomes for each chapter

International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East.