Home

 
Advanced search

Navigation

  •  
 

Fundamentals of Advertising

 
Author(s)  Wilmshurst, John
Mackay, Adrian
Publisher  Elsevier
Publication year  1999
Language  en
Edition  2
Imprint  Butterworth-Heinemann
Page amount  384 pages
Price  46,33 €

     ISBN 9780080507064
 
 
DRM Restrictions
Printing  Not allowed
Copy to clipboard  Not allowed
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

.The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

 
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).

Share |

 

In Ellibs
Bookstore

now 63924
ebooks!

Shopping cart

There are no products in your shopping cart.

0 Items 0,00 €

63924 ebooks