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Franchising Hospitality Services

 
Author(s)  Lashley, Conrad
Morrison, Alison
Publisher  Elsevier
Publication year  2000
Language  en
Edition  1
Imprint  Butterworth-Heinemann
Page amount  296 pages
Price  47,33 €

     ISBN 9780080506968
 
 
DRM Restrictions
Printing  Not allowed
Copy to clipboard  Not allowed
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.

.In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
 
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