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International Cases in Tourism Management
Author(s)
Horner, Susan
Swarbrooke, John
Publisher
Elsevier
Publication year
2004
Language
en
Edition
1
Imprint
Butterworth-Heinemann
Page amount
416 pages
Price
53,95 €
PDF+DRM
9780080473116
DRM Restrictions
Printing
Not allowed
Copy to clipboard
Not allowed
International Cases in Tourism Management
includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).
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59655 ebooks