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International Cases in Tourism Management

 
Author(s)  Horner, Susan
Swarbrooke, John
Publisher  Elsevier
Publication year  2004
Language  en
Edition  1
Imprint  Butterworth-Heinemann
Page amount  416 pages
Price  53,95 €

     9780080473116
 
 
DRM Restrictions
Printing  Not allowed
Copy to clipboard  Not allowed
International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
 
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).

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