Select language
English
Suomi
Русский
Svenska
Search from site
Search ebooks
Advanced search
Primary links
Ebookstore
By category
By name
By author
By publisher
Offers
Newest
Most sold
Ellibs for Libraries
Ellibs for Companies
Ellibs services
FAQs
Ellibs guides
Key Concepts
News
Ellibs Ltd
Contact
My Bookshelf
Navigation
Atom
RSS 2.0
Corporate Reputations, Branding and People Management
Author(s)
Martin, Graeme
Hetrick, Susan
Publisher
Elsevier
Publication year
2006
Language
en
Edition
1
Imprint
Butterworth-Heinemann
Page amount
400 pages
Price
48,34 €
PDF+DRM
ISBN
9780080462448
DRM Restrictions
Printing
Not allowed
Copy to clipboard
Not allowed
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).
Share
|
In Ellibs
Bookstore
now
63924
ebooks!
Shopping cart
There are no products in your shopping cart.
0
Items
Total:
0,00 €
See also
Essentials of Human Resource Management
Tyson, Shaun
41,29 €
See details >
Air Conditioning Engineering
Jones, W. P.
111,94 €
See details >
Plastics Materials
Brydson, J A
256,60 €
See details >
63924 ebooks