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Tourism Marketing for Cities and Towns

 
Author(s)  Kolb, Bonita
Publisher  Elsevier
Publication year  2006
Language  en
Edition  1
Imprint  Butterworth-Heinemann
Page amount  328 pages
Price  42,95 €

     9780080460758
 
 
DRM Restrictions
Printing  Not allowed
Copy to clipboard  Not allowed
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
 
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).

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