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Tourism Marketing for Cities and Towns
Author(s)
Kolb, Bonita
Publisher
Elsevier
Publication year
2006
Language
en
Edition
1
Imprint
Butterworth-Heinemann
Page amount
328 pages
Price
43,30 €
PDF+DRM
ISBN
9780080460758
DRM Restrictions
Printing
Not allowed
Copy to clipboard
Not allowed
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).
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63924 ebooks