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Heritage Marketing

 
Author(s)  Misiura, Shashi
Publisher  Elsevier
Publication year  2006
Language  en
Edition  1
Imprint  Butterworth-Heinemann
Page amount  256 pages
Price  46,33 €

     ISBN 9780080455501
 
 
DRM Restrictions
Printing  Not allowed
Copy to clipboard  Not allowed
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism

The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:

* A clear introduction for students and professionals
* Packed with examples and cases from around the world
* The most up to date and comprehensive text of its kind

As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
 
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).

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