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Kermani, Faiz

Marketing and Public Relations in Clinical Research

Marketing and Public Relations in Clinical Research

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Marketing and PR are essential parts of the pharmaceutical industry and its associated sectors. As an industry, we would be unable to operate without creativity and innovation where marketing and PR ensure that products are placed on the market and become successful.

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Keywords: marketing, clinical research, pr, drug development

Author(s)
 
Publisher
The Institute of Clinical Research
Publication year
2006
Language
en
Edition
1
Page amount
84 pages
Category
Technology, Energy, Traffic
Format
Ebook
ISBN
1-905238-36-3

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