Packed with innovative ways of generating leads, here is a practical source of advice and techniques for winning new business from both new and existing customers. it provides the essential skills for:
· analysing customer needs and building relationships
· understanding the psychology of selling
· writing successful proposals and making outstanding presentations
· pushing through to win
Desktop guides are a practical source of reference, guidance, techniques and best practice. They contain an abundance of checklists, charts, do's and don'ts, summaries and special tips.