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Marketing: the basics

 
Author(s)  Moore, Karl
Pareek, Niketh
Publisher  Taylor & Francis Group
Publication year  2006
Language  en
Edition  1
Price  11,95 €

     ISBN 0203967518
 
 
DRM Restrictions
Printing  Allowed without restriction
Copy to clipboard  Allowed without restriction
Marketing: the basics is aimed at students or practitioners wanting to learn the fundamentals of marketing in a global context. Using examples of best practise from North America, Asia, Europe and the Middle East, the authors aim to relate their insights
 
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