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Scoring Points: How Tesco is Winning Customer Loyalty

Scoring Points: How Tesco is Winning Customer Loyalty 
Author(s)  


Publisher  Kogan Page
Publication year  2003
Language  en
Edition  1
Page amount  291 pages
Category  Business & Economics
Format  Ebook
Not available
 
DRM Restrictions
Printing  Not allowed
Copy to clipboard  Not allowed
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there.
 
We do not deliver the extra material sometimes included in printed books (CDs or DVDs).


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