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RSSScoring Points: How Tesco is Winning Customer Loyalty | ||||||||||||||||||||
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| The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. | ||||||||||||||||||||
| We do not deliver the extra material sometimes included in printed books (CDs or DVDs). | ||||||||||||||||||||
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